May 2023 - June 2024, New York

Designed Mythic’s iOS app designs and worked with engineering to release Mythic’s first Alpha app release, with a Beta launch to follow.
Led design workshops to establish brand elements for Mythic, improved team alignment, and created cohesive design elements and components for Mythic’s iOS app design.
Collaborated with Mythic’s CTO to plan roadmap timelines and worked closely with engineering on the design implementation of Mythic’s iOS app.
Partnered with Mythic’s CEO to define product strategy for Mythic’s app experience.

September 2020 - April 2023, New York

Led designs for MasterClass’s Library page for iOS, Android, and Web for B2B and B2C verticals, resulting in a 20% increase in user engagement and increased Enterprise product sales.
Worked with executives to obtain buy-in and re-designed MasterClass’s Global Search feature cross-platform, leading to +18% iOS, +13% Android, and +29% Web engagement.
Designed a cross-platform Recipe Cards feature, resulting in an increase in engagement and release to all users after A/B testing.
Mentored a designer, which led to team growth and successful concept designs that allowed users to save content and concepted ways to interact with MasterClass instructors.

March 2019 - August 2020, New York

Designed product features, including visuals and animations on community-focused features for WeWork’s member app for iOS and Android.
Completed iOS designs for a Requests feature allowing WeWork members to request services in WeWork’s member app, leading to feature adoption and enabling a member-to-member marketplace.
Improved feature designs by planning and facilitating qualitative UX research sessions with WeWork members, resulting in increased usability and overall satisfaction.
Led front-of-funnel designs for the WeWork On Demand app, allowing users to onboard, sign up, and migrate from WeWork’s previous app, increasing app conversions.

September 2017 - March 2019, New York

Executed product feature designs for Grubhub’s core product, including user acquisition features, a UGC feature focused on taking photos for reviews, and a menu design for enterprise clients.
Mentored designers and contributed to the structure of team ceremonies.
Contributed design components to Grubhub’s design system, including illustration and messaging patterns.
Delivered cross-platform product designs for a menu redesign for enterprise clients like Dunkin, Burger King, Taco Bell, and Sweetgreen, allowing users to combine and customize menu items, resulting in positive customer feedback and approvals.

January 2017 - June 2017, New York

Designed and delivered features for Etsy’s web product and the Buy on Etsy app on iOS and Android.
Collaborated with various stakeholders to complete web designs for a campaign and landing page templates for a global marketing campaign called ‘Just the Thing.’
Worked closely with UX Research and completed designs and a concept video for an iOS prototype for Etsy Sellers, leading to an increased interest in iOS design investment.

January 2015 – January 2017, New York

Delivered feature designs, including visual design and animations, while working with stakeholders, including product, engineering, and leadership.
Worked with another designer to define the look and feel of the Swarm app by creating new visual elements and updating the app’s visual direction in feature designs.
Delivered designs for multiple features for Swarm’s 4.0 iOS and Android release, including a photo-taking/selection feature and a feature to add past check-ins to a user’s timeline.

November 2013 – December 2014, New York

Led the design process for start-up Tapestry, created a design deliverables schedule, led brand and brainstorm sessions as well as design reviews, and executed hands-on usability testing.
Designed product features for Tapestry’s iOS app for mobile and tablet.
Incorporated social features and designed a story-creation feature that allowed users to create tappable stories that incorporated images, GIFs, text, and colors, among other styles.

October 2012 – November 2013, New York

Worked on the redesign of websites for the company’s subbrands: PRODn and Photovogue, worked on branding and website concepts for Photovogue and managed another designer and a 3rd party web vendor.
Designed artist portfolios and books, provided designs for microsites and web pages, and worked with different teams including agents, a media archive, and leadership in the company to provide design deliverables for web graphics and email blasts.
Communicated with site development vendors, oversaw feature updates to photovogue.artandcommerce.com, and managed artandcommerce.com.

MFA, Design + Technology · 2007 – 2009

BA, Visual Arts · 2003 – 2007

PDF resume available for download here